What it means to create a blog in 2023?


Building a blog that attracts customers and drives traffic for Google and Amazon requires careful planning, content creation, and promotion. Here are some steps you can take to create a successful blog:

  1. Choose a Niche: Before you start creating content, you need to decide what your blog will be about. Choose a niche that you are passionate about and that has the potential to attract a large audience. You can use tools like Google Trends, Google Keyword Planner, or SEMrush to research popular niches.
  2. Choose a Platform: There are many blogging platforms available, but WordPress is one of the most popular and user-friendly. You can use WordPress.com or WordPress.org, which is self-hosted. Self-hosting gives you more control over your website and allows you to customize it.
  3. Choose a Domain Name and Web Hosting: Your domain name is the web address of your blog. Choose a name that is easy to remember and reflects your brand. You can register your domain name and purchase web hosting from companies like Bluehost, SiteGround, or HostGator. They offer affordable hosting plans and are compatible with WordPress.
  4. Install WordPress: Once you have purchased web hosting, you can install WordPress. Many hosting companies offer a one-click WordPress installation, which makes it easy to set up.
  5. Choose a Theme: A theme is a pre-designed template that determines the appearance of your blog. Choose a theme that is visually appealing, responsive, and compatible with your niche. You can choose a free or premium theme from the WordPress theme directory or third-party websites like Themeforest.
  6. Create Valuable Content: Content is the most important part of your blog. Create content that provides value to your audience, solves their problems, and entertains them. Research your niche and use tools like Google Keyword Planner, Ahrefs, or Buzzsumo to find topics that are popular.
  7. Optimize Your Content for SEO: Search engine optimization (SEO) is the process of optimizing your content for search engines. Use keywords in your title, meta description, and throughout your content. Use header tags, internal linking, and external linking to improve the structure of your content.
  8. Promote Your Blog: Once you have published your content, you need to promote it. Use social media platforms like Facebook, Twitter, Instagram, or LinkedIn to share your content. Use email marketing to build your email list and send newsletters. Use paid advertising like Google Ads or Facebook Ads to reach a wider audience.
  9. Use Valuable Software: There are many valuable software tools you can use to create and promote your blog. Use graphic design tools like Canva to create images for your blog. Use email marketing tools like Mailchimp to manage your email list. Use social media scheduling tools like Hootsuite to schedule your posts.

Some popular VPS suppliers include DigitalOcean, Vultr, and Linode. These providers offer affordable VPS hosting plans with a wide range of features.

Some WordPress tips for building a successful blog include:

  • Use a responsive theme that looks great on all devices.
  • Use a caching plugin to improve website speed.
  • Use a security plugin to protect your website from malware and hackers.
  • Use a backup plugin to create regular backups of your website.
  • Use Google Analytics to track your website’s performance and user behavior.

In summary, building a successful blog requires careful planning, content creation, and promotion. Use valuable software tools, choose a niche, a platform, a domain name, web hosting, a theme, and optimize your content for SEO. Promote your blog using social media, email marketing, and paid advertising. Use VPS suppliers like DigitalOcean, Vultr, and Linode, and follow WordPress tips to build a successful blog.

While you’re probably NOT going to make such huge amounts of money, we’ll show you how to start a blog that makes decent money every month.

So let’s get started without much ado.

Quick note: In this guide, we’ll teach you how to use WordPress.org to launch a blog that is the world’s #1 blogging platform. It also includes affiliate links and we earn a small commission in case you purchase any product, at no extra cost to you ?

How to Start a Blog That Makes Money in 2023: 6 Easy Steps

Step 1: Identify a Niche

A niche is a topic that you can blog about.

For example, “marketing” is a broad niche, whereas “email marketing” or “social media” can be narrow niches as they focus on a specific topic.

Identifying the RIGHT niche is the FIRST step to your blogging success.

When choosing a niche, don’t go for broad niche ideas like “make money online”, “fitness”, “credit cards,” etc.

Why? Because there are millions of websites covering the same topic. Even if you create unique content, it’s challenging to succeed because of HUGE competition.

Instead, go for narrow niches like “make money with freelancing”, “fitness for women over 50”, “credit cards for doctors”, etc.

Have a look at the following illustration for selecting your niche.

how to find a niche

As you can see, you can find a niche for your blog in several ways including;

  • Competitor research (simply research the websites covering the topic you want to blog about)
  • Test your niche (you can use search your niche on Google Trends to find its popularity)
  • Know your skills and expertise
  • Brainstorm ideas (ask your friends, colleagues, or ChatGPT!)
  • Keyword research (find long-tail keyword ideas around niche using tools like Semrush)

That being said, here are some of the profitable niche ideas for 2023:

  • Make Money Online
  • Finance
  • Travel or Outdoor
  • Fitness
  • Self Help Or Personal Development
  • Relationships
  • Lifestyle
  • Real Estate

You can also check out the list of profitable niche ideas where you can find dozens of great ones.

A great niche has the following three things in common:

  • What you enjoy doing (We love SEO)
  • What people will pay for (people spend billions of dollars on “SEO”)
  • What you’re good at ( (We’ve 15+ years of experience in “SEO”)

Are you getting it? That’s why our blog BloggersPassion mostly covers the topic “SEO”.

ideal niche

Step 2: Pick a Name for Your Blog

The second step in starting a money-making blog is to pick a memorable domain name that’s easy to remember and type.

A domain name is the location of a website. For example, the domain Facebook.com points to the IP address

It’s often easier to remember a domain than an IP address.

Your domain name is the first thing most first-time visitors see when they visit your blog.

Not only it gives an excellent first-time impression, but it also impacts SEO, sales, conversions, and so on.

A good domain name defines your brand, so make sure to spend quality time coming up with a domain name that’s shorter, easy to remember, and easy to pronounce.

domain selection tips

Here are three quick tips if you’re struggling to come up with a good domain name.

Use domain generator tools

One of the easiest ways to come up with great domain names is to use domain generator tools. All you need to do is to enter any topic or keyword and these tools will generate domain name suggestions for free.

Here are some of the FREE tools you can use.

  • Domains Bot
  • Panabee
  • Name Station
  • Bust A Name
  • Lean Domain Search

All the above domain name generators provide you with many domain name ideas upon entering a keyword or topic. Try them!

Use ChatGPT

ChatGPT is an AI-based chatbot that uses artificial intelligence to generate human-like conversations. You can use ChatGPT to quickly develop dozens of domain name ideas for your blog or business. The best part? It’s totally free to use and you can use it to generate a ton of domain suggestions.

Keep it simple

If your domain name is too long, it’ll be more challenging for people to remember. We HIGHLY recommend a domain name with 5-15 characters in length.

Above all, a short domain name is extremely easy to spell, type, or pronounce. For example, our domain name BloggersPassion contains 15 characters.

Step 3: Get Web Hosting from Bluehost

If you want to use WordPress, you need a web hosting service.

Web hosting is similar to renting or buying space online to host your blog or website.

When it comes to hosting, there are literally hundreds of choices for web hosting, but we recommend Bluehost.

Why? WordPress itself has officially recommended Bluehost web host since 2005. Also, it’s used by over 2 million websites and its hosting plans start just at $2.95 per month.

If you’re just getting started and looking for an affordable yet reliable hosting choice, Bluehost is for you.

Here’s a quick tutorial on how to grab Bluehost hosting to start your blog.

Click this offer link to visit the Bluehost website.


Once you click on the “Get Started” button, you’ll be taken to its pricing plans.

Pick the hosting plan from Basic, Plus, Choice Plus and Pro based on your need as shown below:

pricing plans

Enter your desired domain name (you’ll get a free domain for one year with Bluehost).

Try to pick a domain name that is easy to read, type and remember.

domain setup

Create an account with Bluehost.

Simply provide your basic details such as name, address, and contact details.

bluehost account information

Choose a web hosting plan.

Here is the Bluehost discounted pricing details for BloggersPassion readers:

  • 12 Months: $2.95/Month
  • 36 Months: $4.95/Month
package info

Uncheck package extras, enter payment details, and click on the submit button.

package extras
signup submit

As you can see above, you’ll get 12 months of a Basic hosting plan for just $35.40!

Once you’ve successfully done signing up with the Bluehost plan, you will get a confirmation email. Upon this, you can install WordPress on Bluehost within a few minutes.

That’s it; you’ve successfully launched your blog with WordPress.

Step 4: Customize Your Blog

customize your blog

When it comes to online, “First Impression is the Last Impression.”

You should do your BEST to impress your website visitors with your design. It should be elegant, faster, and unique from other websites.

Here’s a QUICK way to make your site useful for users and Google.

Use GeneratePress.

GeneratePress Pro is a premium theme for WordPress sites. It offers plenty of website templates to create ANY type of website without coding skills.

generatepress pro

The best part? It is extremely affordable as its pricing starts only at $59 per year. With 7.5kb page size and 2 HTTP requests – GeneratePress is one of the lightweight and superfast WordPress themes.

It also comes with a free version which offers basic features. If you’re just getting started, you can opt for its free version.

So what are you waiting for?

Grab GeneratePress Theme Now

Step 5: Write Your First Blog Post

first blog post tips

Most people often ask, “Is blogging profitable in 2023?”.

The answer is YES if your content is good.

Why would anyone buy from you instead of your competitors? People will choose you over others if your content or products are better. It’s as simple as that.

Remember, content is KING!

Once you’ve customized your blog’s design, it’s time to write your first blog post.

Don’t worry: you don’t have to spend much time crafting your first post.

Here’s a tip: your 100th blog post will be much much better than your first blog post. So publish your first post anyway.

Here are a few tips and ideas for writing and publishing your first blog post.

  • Write a post sharing your skills, expertise, etc
  • Talk about the reasons for starting your blog and why anyone should read it
  • Use tools like Semrush to come up with year-long topic ideas
  • Describe the most common problem your target audience often faces and write a blog post giving a solution
  • Write a detailed FAQ on any topic you’re passionate about
  • Make a list of the BEST websites or YouTube channels to follow in your industry

Above all, don’t wait TOO LONG to publish your first post. Just write and publish it.

If possible, create an editorial calendar for your blog so you can publish new posts at regular intervals. Whenever you publish a new post on your blog, spend time promoting on social media sites to get more exposure.

Step 6: Monetize Your Blog

monetize your blog

The final step in starting a blog is to monetize it.

There are a gazillion ways to make money from your blog, but let’s just talk about the most clever ways to monetize a blog in 2023.

Sell affiliate products

Affiliate marketing is your best bet if you’re looking for a passive income source from blogging.

We generate over $18K per month; most of that income comes from selling affiliate products. Affiliate marketing is a business model where you promote others’ products and you’ll get a commission whenever you make a successful sale.

Almost all affiliate programs are free to join.

Here are a few affiliate networks where you can find thousands of products to promote from your blog.

  • Commission Junction
  • Amazon Associates
  • ShareASale
  • Impact
  • ClickBank
  • Rakuten

You can also promote the best recurring affiliate programs that pay for a lifetime instead of once.

Sell your own products

Here’s the harsh thing about affiliate marketing: the product vendors can terminate your account, reduce the commission or even close their affiliate program whenever they want.

When you work extremely hard to create excellent content and the product vendor decides to terminate or reduce the commission – it demotivates you! It happened with several affiliate programs (with us).

So if you don’t want to depend on ANYONE, sell your own products.

You’ll be your own boss. You can decide the price. You can offer whatever discounts you want. There’s no limit!

There are several products you can consider;

  • An information product such as eBooks
  • A physical product such as t-shirts
  • A membership such as an online course
  • Software
  • Software as a service (SaaS)

Offer services

Become a freelancer if you want to make money quickly from your blog. You can offer services such as content writing, web design, etc to make money.

Here are a few digital services you can offer to make money from your blog in 2023.

  • Graphic design services such as logo design, creating featured images for blog posts, illustrations, infographics, etc
  • Content marketing services such as blog writing, email marketing, topic research, on-page SEO, etc
  • SEO services such as link building, technical audits, paid ads, etc
  • Social media management where you can schedule, post and engage with followers

How to Start a Successful Blog: A 10-Point Checklist from Our 12+ Years of Experience

start a successful blog

Looking for a quick checklist to launch a successful blog in 2023? Here’s a PROVEN checklist from our 12 years of blogging experience.

1. Pick a niche that’s NOT too competitive: You should NEVER pick a niche with huge competition. Also, don’t pick a niche that has almost no searches. You can use keyword tools like Semrush to find the monthly searches for any topic.

2. Consistency beats talent: Over the last 12 years of blogging, we’ve encountered countless brilliant bloggers. Do they even blog? Very very few of them.

To succeed in blogging, talent is NOT essential. Consistency is all that you need.

We’ve been publishing content, social media posts, Quora answers, YouTube videos, guest posts, etc., for the last TWELVE years. That’s why we can generate thousands of dollars from blogging.

3. Always perform keyword research: Most people quit blogging because of a lack of traffic. What’s the point of writing new posts if they don’t generate visitors? Make sure to find the keywords that your audiences are looking for.

Use free tools like Ubersuggest, KeywordTool.io, etc, to find keyword ideas for free quickly. We use the Semrush Keyword Magic tool to find keyword ideas for our blog posts.

4. Build a personal brand: If there’s ONLY one thing that differentiates YOU from others is your personal brand. No matter your niche, focus on building your brand from day one.

It helps you QUICKLY build relationships with your target audience, which can ultimately help you turn them into customers in the long run.

5. Never depend on ONE income source: They say, “never put ALL your eggs in one basket”. It’s 100% true when monetizing a blog or website. You’ll struggle if you depend only on one income source such as affiliate marketing, services, display ads, etc..

Always diversify your income and traffic sources. Analyze your competitor’s websites to see how they monetize their website traffic.

6. Monetize your blog from day one: Don’t let people assume you have a free blog. You should tell your audience that you’ve bills to pay, show ads, and promote products or services from day one.

If possible, start building an email list from day one. Send relevant and helpful newsletters to your subscribers to build a bonding. Use freebies like eBooks, checklists, videos, etc to grow your list quickly.

7. Invest in tools: It takes money to make money online. Be willing to invest money in the right tools, such as;

  • SEO tools like Semrush
  • WordPress themes like Elegant themes, GeneratePress, etc
  • Email marketing tools like Drip, Active Campaign, etc
  • Writing assistants like Grammarly Pro, Jasper AI, etc

8. Hire someone: If you want to build a successful blog in the long run, you need a team. Why?

Because blogging involves so many things;

  • Content creation
  • Email marketing
  • Networking
  • Social media marketing
  • Web design
  • Blog promotion and so on

Try to earn $500 a month from your blog. Then, reinvest everything in outsourcing content creation, website design, etc. Spend your time taking your blogging income to the next level and repeat until your blog generates thousands of dollars each month.

9. Build a tribe: If you want to start a blog that makes money, you need an audience. You need to build a tribe around your blog.

Instead of doing everything at once, pick one platform to build a tribe. You can use Facebook groups, LinkedIn, Quora, YouTube, etc to create share-worthy content regularly.

10. It takes time: It takes a year or two to get decent results from blogging. You need to break down the whole blogging process for a particular skill, such as networking, copywriting, SEO, etc., into its parts and start learning every single part.

It takes some time to learn and master each skill. So don’t expect overnight results. Instead, pick one goal at a time (such as getting 100 visits/day, earning $500/month, etc).

FAQs | How to Start A Profitable Blog

Here are some frequently asked questions about starting a blog in 2023.

What is a blog anyway?

A blog is a type of website that focuses mainly on text form content, popularly known as blog posts.

What is the future of blogging in 2023? 

As long as people search for information and buy products online, the number of blogs and websites will continue to increase. However, tactics like creating mediocre content, irrelevant product creation, etc., will NOT bring good results.

Is blogging profitable in 2023?

Yes, blogging is one of the most profitable online businesses. We at BloggersPassion generate over $18,000 every month. A ton of full-time bloggers earn upwards of $50K to $100K+ per month.

How can I start blogging as a beginner?

You can use WordPress to start blogging as a beginner. It offers powerful features, plugins, and thousands of themes to design your website however you want.

How do I start a blog with no money?

You can use free blogging platforms like WordPress, Blogger, Medium, etc, to start a blog without money. All you need is an email to create a free account on such blogging platforms to create your blog.

Do beginner bloggers make money?

95% of beginner bloggers don’t even make $100. The #1 reason is they post inconsistently. If you can publish new content consistently for a year, you’ll have more chances to make money from blogging.

Final thoughts on how to start a blog and make money in 2023

Starting a blog is a great way to build your brand, grow your income, and network with other people online.

Fortunately, launching a professional blog or website is not expensive when you go with web hosts like Bluehost. Pick a profitable niche, be consistent and choose a passive income source such as affiliate marketing to succeed as a blogger.

So what are your thoughts on starting a blog in 2023? What’s stopping you from taking the next step? Have any questions? Let us know your thoughts in the comments.